Emma Bunton, Spice Girl and Media Personality, Signs With WME

Singer and TV and radio personality Emma Bunton has signed with WME for representation in all areas.

Perhaps best known for her tenure as Baby Spice, Bunton and her fellow Spice Girls dominated pop culture in the ’90s with a string of chart-topping singles and the kind of ubiquity rarely achieved in music. During the two decades in which the girl group has stayed largely dormant, she’s forged a career as a TV and radio host.

Most recently, Bunton has served as host of British radio program Feel Good Weekend on Heart FM. (That gig recently afforded her a viral moment, when she surprised noted Spice Girls enthusiast Blake Lively in studio.)

On TV, Bunton has served as a judge on Dancing on Ice and Boy Band and served as a mentor on The X Factor in her native U.K. In the U.S., she co-hosted two seasons of ABC’s The Great Holiday Baking Show — one of several stateside spins on The Great British Bake-Off. She’s also appeared on Strictly Come Dancing, The Circle and RuPaul’s Drag Race.

Bunton has released her four solo albums over the last 23 years. Her most recent effort, My Happy Place, arrived in 2019 — the same year the Spice Girls last reunited for a tour of the U.K. and Ireland. In fact, just last week, Bunton’s first two solo efforts finally made their way to global streaming platforms.

As an actress, Bunton notably played a parody of herself on the series Absolutely Fabulous and its 2016 feature adaptation.

Bunton also co-founded the eco-friendly baby brand Kit & Kin and serves as a UNICEF ambassador.