Indonesiana.TV Partners with JAFF Market to Boost Indonesian Film Distribution
Indonesiana.TV, the government-backed digital platform, is teaming up with the Jogja-Netpac Asian Film Festival‘s new JAFF Market 2024 initiative to expand distribution channels for Indonesian filmmakers. The collaboration marks a strategic push to connect local content creators with international buyers and strengthen the country’s growing film ecosystem.
“We aim to demonstrate that the latest media technology can serve as a powerful tool for elevating the global profile of Indonesian cinema,” says Heni Wiradimaja, general coordinator of Indonesiana.TV.
The platform, managed by Indonesia‘s Cultural Media Office (BMK), represents part of a broader government effort to support the nation’s film industry. BMK head Abu Chanifah notes that “Indonesiana.TV as a digital platform represents a tangible manifestation of this effort… and opens a more inclusive appreciation space, both at the national and international levels.”
The initiative includes the Layar Anak IndonesianaTV (LAI) Open Call program, which LAI Coordinator Rina Damayanti describes as a manifestation of the government’s efforts in “ensuring that all voices, including those from remote areas, can be heard on the national and international stage,” echoing Chanifah’s sentiments.
JAFF Market 2024 is designed as an integrated marketplace, bringing together filmmakers, producers, content buyers, film institutes, and media professionals. The event aims to facilitate networking opportunities and foster collaborations within the industry.
Supporting these efforts, the Film Music and Media Directorate manages the Indonesiana Film scheme, which provides resources for short feature film production across various genres. The program includes screenwriting and production workshops, along with research support for story development.
The partnership comes at a time when Indonesia’s film production numbers are rising, creating increased employment opportunities and strengthening the industry’s role in cultural diplomacy. Through this collaboration, JAFF Market and Indonesiana.TV aim to establish sustainable foundations for the continued growth of Indonesian cinema.
