Taylor Swift Is an A-List Paper Enthusiast: Here Are the Best Places to Buy Custom Stationery Online and in L.A.
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“I’ll be sure to show them my new stationery that unequivocally pronounces Maxine Dellacorte,” Kristen Wiig declares on the Emmy-nominated, 1969-set dramedy Palm Royale. To button her point, she asks Ricky Martin’s character, “Tell me, do you even have stationery, Robert?”
Bespoke notecards and letterhead have long been a sign of making it. Taylor Swift recently penned a thank-you note to Barstool Sports founder Dave Portnoy, who shared the superstar’s card bearing the words “From the Desk of Taylor Swift, Songwriter/Feline Enthusiast.” And according to Wanda Wan of stationery store Soolip, “young actors” have become her best customers of late.
“Stationery is the first step in someone branding themselves,” says Wan, who has counted Jennifer Aniston, Janet Jackson and Katie Holmes among her clients since launching Soolip in 1995. “I [recently] got a call from Chris Pine’s assistant saying he wanted full letter-sized stationery on the best handmade paper that we had,” says Wan, who moved Soolip’s long-celebrated West Hollywood storefront to Westlake Village in 2022. “[Chris] wanted to write more and do less communication over email.”
While Sugar Paper’s Allie Adishian noted they have a handful of young custom clients, stationery designer Jonathan Wright says he’s seen an increased interest in greeting cards among twenty-somethings. “I wonder at times if younger generations see physically writing a note and sending it via snail mail as a cool vintage novelty.”
Jaymee Harney, founder of Jaymes Paper, says she actively courts young influencers on Instagram in hopes of inspiring a newfangled love of letter writing. Harney says influencers are “always very excited to receive our cards as they aspire to become a ‘handwritten note girly.’ They appreciate the subtle/blind deboss/emboss styles most.”
Stationery aside, Wan also creates influencer gifting boxes for brands and celebrities including musician Shawn Mendes as well as burgeoning brother-sister pop-soul band Lawrence.
But Wan’s true passion is paper.
“Letter writing is the physical manifestation of one’s heart,” she says, sharing that Soolip also offers workshops and yoga retreats that incorporate calligraphy, journal making, and bookbinding via soolip.com. “It’s an opportunity to slow down and to be more thoughtful.”
Looking to get more personal like Swift and other stars? Below, see our top picks for writing stylish handwritten notes from Hollywood’s favorite local stationers and online and brick-and-mortar retailers such as Minted, Crane, Papier, Paper Source and others.
Papier Classic Border Notecard Set
These 5×7 bordered notecards are made of textured card stock that feels luxe to the touch. Personalize the header and footer in more than a dozen fonts in the style and colors of your choice.
Crane Book Lovers Card
Crane offers more than 160 personalized stationery designs ranging from minimalist to floral and elegant to contemporary. Cards start at $2.77 apiece and can be customized by font type and color, paper color and weight, print method (embossed, engraved, letterpress or thermographed), and flat or folded.
Paper Source Wheatgrass Stationery
Paper Source’s simplistic white notecard offers personalization alongside a stylish green grass design. Added bonus: It comprised of 30 percent post-consumer recycled content.
Vistaprint Flat 5.5×4″ Note Cards
Online printing company Vistapring’s stationery offerings include flat and folded notecards in a variety of traditional and playful designs starting at $9.99 for 10. You can even upload your design, add photos, create professional cards and more.
Sugar Paper Holly Custom Stationery
Made in collaboration with Holly Blakey of Breathing Room, this charming, customizable, hand-printed design features an antique grey painted border, gingham envelope liner and gold foil. Available in sets of 50, 75 and 100.
Pressed Flower Notes Pale Lobelia, Butter Yellow Envelope
This cheery set of six cards features a delightfully hand-pressed, real pale lobelia flower, which is delicately wrapped in gold twine. The back of each card reads, “To receive love … send love” in matte gold foil.
Fine Stationery Citrus Field Personalized Note Cards
These brightly illustrated cards allow for customization that’ll leave a lasting impression in all of your correspondence. Plus, take 30 percent off during Black Friday with code FSBF30.
Jonathan Wright & Co. Black Border Personalized Stationery
This monochromatic design is printed on recycled paper in Los Angeles using a hand-fed antique letterpress. Featuring a black hand-painted edge, the card can be personalized in one of four fonts.
Paper Culture Modern Line Stationery
Paper Culture’s classic yet modern design is made from recycled paper and allows for personalization.
Fresco Personalized Stationery Card by Petra Kern
Artist Petra Kern’s personalizable Fresco stationery card design comes in blue, green or purple and in 5.5×4.25″ or 7×5″ sizes.
Sugar Paper x Target Essentials Supply Tray
The company’s accessibly priced Target collection may not include their signature notecards, but it does offer up a chic pink and white tray with office supply essentials including sticky notes, so you can send reminders and love notes to yourself.
Jaymes Paper Bespoke Notecards No. 05
Available in sets of 25, 50, 75 and 100, these stylish bespoke notecards are letterpress-printed with six fonts and seven envelope colors to choose from.
