Warner Bros. Discovery’s Max Add-on Subscriptions Launched in Sweden, Netherlands

Warner Bros. Discovery (WBD) and Amazon’s Prime Video have expanded their partnership to make WBD’s streaming service Max available as an add-on subscription through Prime Video, bringing that option to Sweden and the Netherlands, where it is called HBO Max, starting on Monday. 

Prime Video customers will be able to subscribe to watch the likes of The Penguin, House of The Dragon, The Last of Us, and the upcoming Dune: Prophecy, and season 3 of The White Lotus, along with such movies as Beetlejuice Beetlejuice, Dune: Part Two, Godzilla x Kong, Wonka and Barbie. 

Max’s Basic with Ads and Standard plans will be available to customers as add-on subscriptions through Prime Video. A sports-add on is also available, offering what the partners described as “a wide range of world-class sports, such as Grand Slam tennis, Grand Tour cycling, snooker, motorsports, winter sports and the Olympic Games.”

Max has previously been made available as an add-on subscription for Prime Video users in the U.S., Brazil, Mexico, Colombia, France, and Spain. 

“Today’s announcement strengthens the global relationship between Warner Bros. Discovery and Amazon which sees Max available as an add-on subscription …, offering millions of customers premier content from Warner Bros. Discovery’s iconic brands,” the partners said.